It’s not about you!
Isa pa… it’s not about you!
Sa tuwing nagsasalita ako sa social media, palaging may ilang mga tuliro na kalahok na nagtataka kung bakit sila should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company may incur. A single disadvantage can stop a business from stepping into social media… and typically does.
At a recent event, one of the participants had quite a difficult time understanding why. “Why not the Yellow Pages?”, they asked? “That’s where I go!”, they said.
I replied, “Because you’re paying attention to how ikaw trabaho, saan ikaw pumunta, at paano ikaw communicate. You’re not paying attention to consumer demands, consumer behavior, and the new revenue channels that are opening with new media. You’re thinking about ikaw. You’re not thinking about where your prospects and your customers already are or where they are growing in numbers.”
Ang iyong mga prospect at customer ay nasa mga search engine ... nasa mga resulta ka ba? Ang iyong mga prospect at customer ay humihingi ng tulong sa LinkedIn ... nakikinig ka ba doon? Ang iyong mga prospect at customer ay pinag-uusapan tungkol sa iyo sa Facebook at Twitter. Tumutugon ka ba? O nagpapalista ka lang para sa susunod Ang scam sa Twitter upang magdagdag ng 10,000 mga tagasunod.
Is adding social media to your marketing arsenal adding more complication? Perhaps! If you don’t manage it effectively, it can be a lot of work. If you manipulate it, it can be a disaster. If you leverage it, though, it can be fruitful.
Once the point was made, the light turned on and this particular attendee became enthusiastic about the opportunities. Your business should be as well! There’s a ton of opportunity out there. Climb on board!