In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they don’t realize that people online don’t care what their purpose is… they only care that there’s an opportunity to speak to the company. This opens the door to dealing with customer service issues in the public eye… and companies need to recognize the pitfalls and the opportunities.
ito infographic nagha-highlight ng mga nakakahimok na istatistika, halimbawa, ang mga customer na nakikipag-ugnayan sa mga kumpanya sa pamamagitan ng social media ay gumastos ng 20% -40% pa sa mga kumpanyang iyon. Kaya, paano mo magagamit ang social media kapag nakikipag-ugnay sa mga corporate brand o sa iyong sariling mga customer?
Fix an issue that a customer is having via social media and you’ll find it’s one of the best marketing channels you’ve ever worked in. Leave them hanging, and you’ll find out the opposite is true.