Kung mayroon kang isang mayroon nang blog, malamang na mayroon kang awtoridad sa search engine na binuo sa domain na iyon o subdomain. Karaniwan, ang mga kumpanya ay nagsisimula lamang ng isang bagong blog at inabandona ang kanilang luma. Kung nawala ang iyong dating nilalaman, maaaring ito ay isang malaking pagkawala ng momentum.
In order to keep search engine authority, here’s how to migrate to a new blogging platform:
- Export your old blog content and Import them into your new blogging platform. Even if you do this manually, that’s better than starting with no content.
- Sumulat ng 301 na mga pag-redirect mula sa mga dating blog post URL sa mga bagong URL ng post sa blog. Ang ilang mga platform ay may mga module ng pag-redirect o plugin upang gawing mas madali ito.
- Sumulat ng isang pag-redirect mula sa lumang blog RSS feed sa bagong blog RSS feed. Inirerekumenda ko ang paggamit FeedPress so that you can update the feed without interruption in the future (Although I do wish someone would come out with an alternative to Feedburner! It’s terrible).
- If you’re moving domains or subdomains, it’s still possible to redirect to the new blog address. Nai-update: I’ve noticed that clients lose some of their ranking when doing subdomains but they’re sometimes able to bounce back quickly. Changing domains altogether can have a drastic impact. I would try to avoid this at all costs.
- Subukan ang marami sa iyong mga lumang URL ng blog at tiyaking maipapasa nang maayos.
- Monitor Google Search Console at Bing Webmasters for pages that are not found and correct them. Don’t bother checking every day – it will take a week or two before you’ll see prob
- Muling i-publish ang iyong Sitemap at muling isumite ang bawat oras na itama mo ang mga item.
- If you’re changing your domain or subdomain, the biggest loss you’re going to take are on sites like Technorati, which require that you register your new blog address. They don’t have a means of updating your actual address.
Here’s a screenshot of Google Search Console and how you can look for 404 Not Found references:
By ensuring your content is properly redirected, not only will you ensure that visitors can still make it to the content they were searching for, you’re also going to generate a lot less 404 Not Found pages. One note on this… give Webmasters a week or two to catch up! After you redirect those bad addresses, it won’t immediately fix them in Webmasters (I’m not sure why!).
On that note, I often find that external sites publish incorrect URLs – so I’ll even redirect those bad URLs properly!