Ngayong buwan nakakita kami ng isang bagong mababang para sa panonood sa telebisyon sa network. Ako ay naging isang kritiko ng mainstream media, na ginugol ang aking unang dekada ng marketing sa negosyong dyaryo. Gayunpaman, may mga palatandaan ng pagbabago sa ibang lugar. Ang Sci Fi Channel, halimbawa, nag-post kamakailan ng isang Online Pilot para sa isang bagong cartoon, Ang Kamangha-manghang Screw-On Head. They combine the full pilot with a Survey about the show. (If you get a chance, watch the 22 minute long pilot… both wacky and intriguing, I think you’ll be pleasantly surprised by the voices you’ll recognize.)
This is really the first step in utilizing the web to it’s fullest potential. Imagine if the network posted all of their pilots on the web and allowed folks to watch and vote on what makes it into the new season. Don’t you think both the quality of the shows as well as the buy-in of viewers would improve? I think so! However, there are leaders in the industry who believe they ‘know better’ and they know what you and I will like. Hmmm, sure.
Paano ko nalaman ang tungkol sa The Amazing Screw-On Head? Balintuna, mula sa Digg. Digg is a great site where folks submit stories and are allowed to state whether they “digg” the story. The more “digg” votes, the higher the article rises to the top. As well, Digg has a community aspect, where I can see what articles my friends ‘digg’. This is great use of the Web. I hope Network television can learn something from this!